Joe Edwards
B2B Marketing Leader
"Great marketing starts with the customer. It's not about you."
Crossing the chasm mini-series
Episode Three
Contact
Let's connect
This is it. The end of the website.
If you'd like to have a chat then send me your details and I'll be in touch. However, if forms aren't your jam, please feel free to message me on LinkedIn or give me a call on WhatsApp. I look forward to hearing from you.
Joe Edwards
B2B Marketing Expert
82%
Increase in the number of high-intent form submissions coming into the business.
02
I've been hired by two B2B startups as their first marketing employee.
10+
The number of years I've been helping B2B technology companies take their marketing game to the next-level.
20%
Booking rate for a joint sales and marketing multi-touch ABM campaign.
50M
Generated over 50 million in marketing sourced closed-won pipeline.
9X
Key website conversions after taking ownership of the Google Ads platform in-house.
Experience
Marketing that impacts the bottoms line
With a crystal clear marketing strategy in place, you still need someone that can help you execute your vision and get your marketing function off the ground.
For the past 10 years, I’ve made a conscious effort to acquire first-hand experience across various marketing disciplines. SEO, content writing, PPC, campaign management, website design. The lot.
It's one thing being able to talk a good game, it's an entirely different matter being able to execute.
From ABM to podcasts, take your story to market in new ways that inspire your ICP into action.
Demand Creation
Capture the interest of active buyers through paid media and a modern website experience.
Demand Capture
Deliver highly personalized email sequences that nurture prospects towards a sale.
Marketing Operations
Create professional ads and videos without the need for an external designer.
Adobe Creative Suite
Keep your business top of the rankings for high-intent keywords and long-tail search queries.
Search Engine Optimisation
Build a complete picture of buyer behaviour by aligning your marketing team to revenue.
Reporting & Analytics
Core Skills
Your story, delivered
Playbook
Focus on revenue, not MQLs
Increase pipeline velocity by increasing win rates, reducing the average length of your sales cycle, and boosting your ACV.
How? Ditch the MQL.
In a world where customers are spoilt for choice and category leaders take home 76% of their total market share – it’s no wonder only 1% of your MQLs are closing to revenue. Instead, build a marketing function that creates genuine demand and increases the number of leads coming to you.
Don’t waste your time chasing established markets. Instead, create your own product or service category where you call the shots. This is your north star. The strategic narrative your whole company can follow.
Define your category
The closed-won deals with the highest ACV and win-rates? Inbound sales enquires. Rather than having your marketing team chase ill-fated MQLs, build a media function that champions your new category at scale.
Generate genuine demand
Buying cycles aren't linear. Increase engagement with your brand by removing forms and optimising your content to be consumed natively within platform.
Remove all friction
Don't let your SDRs chase webinar attendees or whitepaper downloads when only 3% of your TAM are active buyers. Instead, use intent-based data to trigger sales outreach and win more deals.
Lean into intent
